Accessibility navigation

Chinese multinationals on the new silk route: Managing political risk by branding the nation

Zhang, Y., Tsang, D. and Fuschi, D. L. (2020) Chinese multinationals on the new silk route: Managing political risk by branding the nation. Thunderbird International Business Review, 62 (3). pp. 291-303. ISSN 1520-6874

Text - Accepted Version
· Please see our End User Agreement before downloading.


It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1002/tie.22131


Though Chinese Multinational Enterprises (CMNEs) have brought investment and opportunities to countries along the Belt and Road Initiative, there has been scepticism regarding the content and context of their investment. On the one hand, infrastructural development contributes to GDP formation and enhances the efficiency of productive inputs where international trade enhances technology and export development, which jointly provides a path to economic growth. On the other hand, critical issues such as debt sustainability and national sovereignty among countries that have gone through the de-colonization process means that CMNEs need to grasp the implication of political risk when investing. This article focuses on South and Southeast Asia, where China has historical socio-economic relationship, and proposes a nation branding model combining tradition and modernity which can be the way forward for CMNEs to mitigate political risk in relation to the BRI investment. Nation branding of BRI could be seen as a continuity of China’s unfinished business in globalization that has preceded the modern polity; nevertheless, there is a need to communicate a coherent and authentic message that reflects the reality of business operations.

Item Type:Article
Divisions:Henley Business School > International Business and Strategy
ID Code:89346


Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation