Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sourcesStefani, G., Cavicchi, A., Romano, D. and Lobb, A. E. (2008) Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources. Agribusiness, 24 (4). pp. 523-537. ISSN 0742-4477 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1002/agr.20177 Abstract/SummaryThe article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. (C) 2008 Wiley Periodicals, Inc.
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