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When the internet Gets ‘Coronafied’: pandemic creativity and humour in internet memes

Aslan, E. (2021) When the internet Gets ‘Coronafied’: pandemic creativity and humour in internet memes. In: Jones, R. H. (ed.) Viral Discourse. Elements in applied linguistics. Cambridge University Press, Cambridge. ISBN 9781108986465

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To link to this item DOI: 10.1017/9781108986465


This chapter focuses user-generated internet memes related to the COVID-19 crisis, particularly the creative ways in which language is used to express humour about different aspects of the pandemic such as daily hygiene practices, face masks, hand-washing, and home quarantines. Drawing on multimodal discourse analysis to understand the interactions between creative texts and visual features in COVID-19 memes, I also be draws on both traditional and more recent linguistic theories of humour, namely intertextuality, wordplay, and incongruity. The chapter sheds light on the ways in which internet users use humour to engage with complex social and political issues provoked by crisis situations.

Item Type:Book or Report Section
Divisions:Arts, Humanities and Social Science > School of Literature and Languages > English Language and Applied Linguistics
ID Code:96674
Publisher:Cambridge University Press

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