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Plant-based eggs: views of industry practitioners and experts

Rondoni, A., Millan, E. ORCID: and Asioli, D. ORCID: (2021) Plant-based eggs: views of industry practitioners and experts. Journal of International Food & Agribusiness Marketing. ISSN 1528-6983

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To link to this item DOI: 10.1080/08974438.2021.1915222


Plant-based eggs have been recently developed by food practitioners as an alternative to conventional eggs. However, there is uncertainty on how the current egg market will react to plant-based eggs, as well as lack of knowledge about product development and regulations. In this manuscript, we explored this issue by conducting in-depth interviews with egg industries and retailers, as well as with plant-based egg manufacturers. Results show that despite egg manufacturers are struggling to provide an alternative to people who do not consume eggs, they are sceptical that plant-based eggs can replicate all eggs’ nutrients and functionalities. Furthermore, egg industries do not see plant-based eggs as potential competitors to their products, while plant-based egg manufactures argue that they will directly compete with eggs. Also, there is uncertainty on how to label and name plant-based eggs, which has important implications in terms of marketing and policy labelling of these new products.

Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:97350
Uncontrolled Keywords:Egg practitioners; Plant-based eggs; In-depth interview
Publisher:Taylor & Francis

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