Understanding the Identity and Motivations of Sustainable Consumers

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Garnelo-Gomez, I. ORCID: https://orcid.org/0000-0002-8391-3221, Money, K. and Littlewood, D. (2015) Understanding the Identity and Motivations of Sustainable Consumers. In: British Academy of Mangement Conference, 8 - 10 September 2015, Portsmouth, UK.

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Item Type:	Conference or Workshop Item (Paper)
Refereed:	No
Divisions:	Henley Business School > Marketing and Reputation
ID Code:	103113

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University of Reading