Artificial intelligence applications in TV industry workflow

Guedes, A. L. V. ORCID: https://orcid.org/0000-0003-0110-9975 (2025) Artificial intelligence applications in TV industry workflow. In: VIII Workshop Futuro da TV Digital Interativa (WTVDI 2025). Anais Estendidos do XXXI Simpósio Brasileiro de Sistemas Multimídia e Web (WTVDI’2025), 10-14 Nov 2025, Rio de Janeiro, Brazil, pp. 265-270. doi: 10.5753/webmedia_estendido.2025.16796 (ISSN: 2596-1683)

Abstract/Summary

The TV industry is going through a major change due consumers need for high-quality, diverse, and customized content. This leads to increase production costs while the production time shrink. To deal with these challenges, the industry is levering the use of Artificial Intelligence to improve and optimize their processes. This paper gives a summary of how it is being used in existing literature and publicly available use cases. But different than other works, we put them application in perspective of the TV Industry workflow of pre-production, production, post-production, and distribution.

Item Type	Conference or Workshop Item (Paper)
URI	https://centaur.reading.ac.uk/id/eprint/124772
Identification Number/DOI	10.5753/webmedia_estendido.2025.16796
Refereed	No
Divisions	Science > School of Mathematical, Physical and Computational Sciences > Department of Computer Science
Download/View statistics	View download statistics for this item