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Sales and advertising expenditure for interwar American department stores

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Scott, P. M. ORCID: https://orcid.org/0000-0003-1230-9040 and Walker, J. ORCID: https://orcid.org/0000-0002-3477-0236 (2011) Sales and advertising expenditure for interwar American department stores. The Journal of Economic History, 71 (1). pp. 40-69. ISSN 1471-6372

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To link to this item DOI: 10.1017/S0022050711000027


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:16383
Publisher:Cambridge University Press
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