Export performance and reputationCasson, M. C. ORCID: https://orcid.org/0000-0003-2907-6538 and Wadeson, N. S. ORCID: https://orcid.org/0000-0001-8140-9307 (2010) Export performance and reputation. In: da Silva, L. T. and Duguid, P. (eds.) Trade marks, brands and competitiveness. Routledge, London, pp. 31-54. ISBN 9780415776936 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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