Accessibility navigation


Marketing and the multinational: extending internalisation theory

Buckley, P. J. and Casson, M. (2011) Marketing and the multinational: extending internalisation theory. Journal of the Academy of Marketing Science, 39 (4). pp. 492-508. ISSN 1552-7824

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1007/s11747-010-0243-0


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
ID Code:17978
Uncontrolled Keywords:Marketing – Multinational – Internalisation – Entrepreneurship – Systems – Knowledge
Publisher:Springer

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation