Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of CadburyO’Regan, N. and Ghobadian, A. (2009) Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury. Journal of Strategy and Management, 2 (4). pp. 405-412. ISSN 1755-425X Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1108/17554250911003863
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