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Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network

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Wilson, H., Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 and Smith, B. (2007) Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. ISSN 0019-8501 doi: 10.1016/j.indmarman.2005.09.008

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Item Type Article
URI https://centaur.reading.ac.uk/id/eprint/22745
Identification Number/DOI 10.1016/j.indmarman.2005.09.008
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher Elsevier
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Download
Full text not archived in this repository.
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Advice

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