Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.
| Item Type | Article |
| URI | https://centaur.reading.ac.uk/id/eprint/23138 |
| Official URL | http://www.acrwebsite.org/volumes/display.asp?id=8... |
| Refereed | No |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Association for Consumer Research |
| Download/View statistics | View download statistics for this item |
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