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Unilever and its brands since the 1950s: competitive threats and strategic responses

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Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L., Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938

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Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:28787
Publisher:Peter Lang
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