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Customer strategy definition in elderly care: understanding customer focused care expectation and managing resource allocation

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Khashab, B., Uday, J. and Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 (2014) Customer strategy definition in elderly care: understanding customer focused care expectation and managing resource allocation. In: Handbook of research on patient safety and quality care through health informatics. IGI Global, Hershey, Pennsylvania, pp. 295-313. ISBN 9781466645462

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To link to this item DOI: 10.4018/978-1-4666-4546-2.ch015


Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > Digitalisation, Marketing and Entrepreneurship
ID Code:37895
Publisher:IGI Global
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