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Online customer experience: a review of the business-to-consumer online purchase context

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Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Hair, N. and Clark, M. (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370

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To link to this item DOI: 10.1111/j.1468-2370.2010.00280.x


Item Type:Article
Refereed:Yes
Divisions:University of Reading Malaysia
Henley Business School > Digitalisation, Marketing and Entrepreneurship
ID Code:6083
Publisher:Wiley-Blackwell
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