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Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships

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Money, K. G., Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098, Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501

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To link to this item DOI: 10.1016/j.indmarman.2010.02.015


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
Henley Business School > Marketing and Reputation
ID Code:6162
Uncontrolled Keywords:Reputation; B2B partnerships; Mutual understanding; Flexibility of interaction; Synergy
Publisher:Elsevier
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