Data: the weakest link or the core strength in CRM strategy

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Mouncey, P. and Clark, M., (2004) Data: the weakest link or the core strength in CRM strategy. Report. Henley Centre for Customer Management

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Item Type:	Report (Report)
Divisions:	Henley Business School > Marketing and Reputation
ID Code:	83726
Publisher:	Henley Centre for Customer Management

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University of Reading