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How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study

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Bailey, C. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2007) How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study. Report. Henley Centre for Customer Management

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Official URL: http://www.hccmsite.co.uk


Item Type:Report (Report)
Divisions:Henley Business School > Digitalisation, Marketing and Entrepreneurship
ID Code:83733
Publisher:Henley Centre for Customer Management
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