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How companies can switch customers to the use of low cost channels without risking the customer relationship

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Glas, M. and Clark, M., (2007) How companies can switch customers to the use of low cost channels without risking the customer relationship. Report. Henley Centre for Customer Management

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Item Type:Report (Report)
Divisions:Henley Business School > Marketing and Reputation
ID Code:83735
Publisher:Henley Centre for Customer Management
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