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An investigation of existing and emerging segmentation practices in online social media networks

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Fennemore, P., Canhoto, A. I. and Clark, M., (2011) An investigation of existing and emerging segmentation practices in online social media networks. Report. Henley Centre for Customer Management

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Official URL: http://www.hccmsite.co.uk


Item Type:Report (Report)
Divisions:Henley Business School > Marketing and Reputation
ID Code:83751
Publisher:Henley Centre for Customer Management
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