Article

James, D., Lyman, M. and Foreman, S. (2006) Does the tail wag the dog? Brand personality in brand alliance evaluation. Journal of Product & Brand Management, 15 (3). pp. 173-183. ISSN 1061-0421 doi: 10.1108/10610420610668612

James, D. (2006) Extension to alliance: Aaker and Keller's model revisited. Journal of Product & Brand Management, 15 (1). pp. 15-22. ISSN 1061-0421 doi: 10.1108/10610420610650846

James, D. (2005) Guilty through association: brand association transfer to brand alliances. Journal of Consumer Marketing, 22 (1). pp. 14-24. ISSN 0736-3761 doi: 10.1108/07363760510576518

Bowker, M., James, D., Stone, P., Bennett, R. ORCID: https://orcid.org/0000-0001-6266-3510, Perkins, N., Millard, L., Greaves, J. and Dickinson, A. (2003) Catalysis at the metal-support interface: exemplified by the photocatalytic reforming of methanol on Pd/TiO2. Journal Of Catalysis, 217. pp. 427-433. doi: 10.1016/S0021-9517(03)00074-5

Book or Report Section

James, D. (2007) Guilty through association: brand association transfer to brand alliance. In: Gopalakrishnan, P.S. (ed.) Brand alliances: new models of networking. ICFAI University Press, pp. 41-65. ISBN 9788131408452