Number of items: 5.
Article
James, D., Lyman, M. and Foreman, S.
(2006)
Does the tail wag the dog? Brand personality in brand alliance evaluation.
Journal of Product & Brand Management, 15 (3).
pp. 173-183.
ISSN 1061-0421
doi: https://doi.org/10.1108/10610420610668612
James, D.
(2006)
Extension to alliance: Aaker and Keller's model revisited.
Journal of Product & Brand Management, 15 (1).
pp. 15-22.
ISSN 1061-0421
doi: https://doi.org/10.1108/10610420610650846
James, D.
(2005)
Guilty through association: brand association transfer to brand alliances.
Journal of Consumer Marketing, 22 (1).
pp. 14-24.
ISSN 0736-3761
doi: https://doi.org/10.1108/07363760510576518
Bowker, M., James, D., Stone, P., Bennett, R. ORCID: https://orcid.org/0000-0001-6266-3510, Perkins, N., Millard, L., Greaves, J. and Dickinson, A.
(2003)
Catalysis at the metal-support interface: exemplified by the photocatalytic reforming of methanol on Pd/TiO2.
Journal Of Catalysis, 217.
pp. 427-433.
doi: https://doi.org/10.1016/S0021-9517(03)00074-5
Book or Report Section
James, D.
(2007)
Guilty through association: brand association transfer to brand alliance.
In: Gopalakrishnan, P.S. (ed.)
Brand alliances: new models of networking.
ICFAI University Press, pp. 41-65.
ISBN 9788131408452
This list was generated on Sat Oct 12 12:48:47 2024 UTC.