Nunan, D. and Yenicioglu, B. (2013) Informed, uninformed and participative consent in social media research. International Journal of Market Research, 55 (6). pp. 791-808. ISSN 1470-7853

Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management

Dibley, A., Yenicioglu, B. and Clark, M., (2012) How collaborative innovation and co-creation can deliver value: a stakeholder approach. Report. Henley Centre for Customer Management

Hair, N., Yenicioglu, B. and Clark, M., (2009) The commercialisation of social media. Report. Henley Centre for Customer Management

Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.