Number of items: 4.
Article
Christodoulides, G., Michaelidou, N. and Siamagka, N.-T.
(2013)
A typology of internet users based on comparative affective states: evidence from eight countries.
European Journal of Marketing, 47 (1-2).
pp. 153-173.
ISSN 0309-0566
doi: https://doi.org/10.1108/03090561311285493
Michaelidou, N., Siamagka, N.-T. and Christodoulides, G.
(2011)
Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands.
Industrial Marketing Management, 40 (7).
pp. 1153-1159.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2011.09.009
Report
Siamagka, N.-T.,
(2012)
The use of social media in a B2B context.
Report.
Henley Centre for Customer Management
Conference or Workshop Item
Christodoulides, G., Michaelidou, N. and Siamagka, N.
(2011)
Using comparative affective states to develop a typology of internet users: evidence from eight countries.
In: 40th EMAC Annual Conference, 2011, Ljubljana.
This list was generated on Fri Oct 11 09:18:39 2024 UTC.