Items where Author is "Karanicholas, Dr Irute"Group by: Item Type | No Grouping Jump to: Article | Conference or Workshop Item Number of items: 2. ArticleDaukseviciute, I. and Simkin, L. (2016) Optimising relationship marketing programmes: a holistic approach. Journal of Strategic Marketing, 24 (6). pp. 500-518. ISSN 1466-4488 doi: 10.1080/0965254X.2015.1063681 Conference or Workshop ItemDaukseviciute, I. and Simkin, L. (2015) Critically optimising a relationship marketing programme: the case of a commercial bank. In: AM2015 - The Magic in Marketing, 7-9 July 2015, University of Limerick, Ireland. |
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