Ali, W.
ORCID: https://orcid.org/0000-0002-6200-8580, Kasturiratne, D.
ORCID: https://orcid.org/0009-0000-1959-0918, Ameer, I.
ORCID: https://orcid.org/0000-0002-2379-7863 and Bhaskar, S.
ORCID: https://orcid.org/0000-0002-8835-1918
(2026)
Generative AI in digital engagement: a quasi-experimental study of tourist sentiment.
The Service Industries Journal.
ISSN 1743-9507
doi: 10.1080/02642069.2026.2638226