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Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 and Hang, H. (2012) Globalisation and the evolution of international retailing: a comment on Alexander's 'British overseas retailing, 1900-1960'. Business History, 54 (4). pp. 529-541. ISSN 1743-7938 doi: https://doi.org/10.1080/00076791.2011.631125

Hang, H., (2012) E-word of mouth: building sustainable and trustworthy relationships with customers in a highly regulated on-line environment. Report. Henley Centre for Customer Management

Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 and Hang, H. (2012) Globalization and the evolution of international retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960'. Business History, 54 (4). pp. 529-541. ISSN 1743-7938 doi: https://doi.org/10.1080/00076791.2011.631125

Hang, H. and Auty, S. (2011) Children playing branded video games: The impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1). pp. 65-72. ISSN 1057-7408 doi: https://doi.org/10.1016/j.jcps.2010.09.004

Hang, H. and Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 (2009) Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). Business History, 51 (3). pp. 383-400. ISSN 1743-7938 doi: https://doi.org/10.1080/00076790902843940

Hang, H. (2009) The emergence of international retailing in China: pre-conditions and contexts. VDM Verlag, Saarbrucken, pp356. ISBN 9783639194876

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