2016

Daukseviciute, I. and Simkin, L. (2016) Optimising relationship marketing programmes: a holistic approach. Journal of Strategic Marketing, 24 (6). pp. 500-518. ISSN 1466-4488 doi: https://doi.org/10.1080/0965254X.2015.1063681

2015

Daukseviciute, I. and Simkin, L. (2015) Critically optimising a relationship marketing programme: the case of a commercial bank. In: AM2015 - The Magic in Marketing, 7-9 July 2015, University of Limerick, Ireland.