2023

Erdogan, G. and Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 (2023) A cross cultural study on customers’ engagement on value co-creation in big data concept: the moderating effect of privacy concerns: an abstract. In: Jochims, B. and Allen, J. (eds.) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Cham, pp. 159-160. ISBN 9783031246869 doi: https://doi.org/10.1007/978-3-031-24687-6_61

2022

Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682, Erdogan, G. and Yuksel, R. (2022) Consumers’ attitudes and privacy concerns on value co-creation: a cross cultural study on big data perspective: an abstract. In: Academy of Marketing Science Annual Conference - World Marketing Congress, 1-4 JUN 2021, pp. 201-202. doi: https://doi.org/10.1007/978-3-030-95346-1_71

2021

Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 (2021) A study on the impact of personality traits on attitudes towards social media influencers. Multidisciplinary Business Review, 14 (2). ISSN 0718-3992 doi: https://doi.org/10.35692/07183992.13

2018

Davies, G., Rojas-Mendez, J., Whelan, S., Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 and Loo, T. (2018) Brand personality: theory and dimensionality. Journal of Product & Brand Management, 27 (2). pp. 115-127. ISSN 1061-0421 doi: https://doi.org/10.1108/JPBM-06-2017-1499

Davies, G., Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 and Whelan, S. (2018) When employer brand image aids employee satisfaction and engagement. Journal of Organizational Effectiveness: People and Performance, 5 (1). pp. 64-80. ISSN 2051-6614 doi: https://doi.org/10.1108/JOEPP-03-2017-0028