Article

Christodoulides, G., Michaelidou, N. and Siamagka, N.-T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing, 47 (1-2). pp. 153-173. ISSN 0309-0566 doi: https://doi.org/10.1108/03090561311285493

Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.009

Report

Siamagka, N.-T., (2012) The use of social media in a B2B context. Report. Henley Centre for Customer Management

Conference or Workshop Item

Christodoulides, G., Michaelidou, N. and Siamagka, N. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana.