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Varman, R. and Saha, B. (2009) Disciplining the discipline: understanding postcolonial epistemic ideology in marketing. Journal of Marketing Management, 25 (7-8). pp. 811-824. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X471640

Varman, R. and Belk, R. W. (2009) Nationalism and ideology in an anticonsumption movement. Journal of Consumer Research, 36 (4). pp. 686-700. ISSN 1474-6085 doi: https://doi.org/10.1086/600486