Browse by Creator

2025

Bigne, E. ORCID: https://orcid.org/0000-0002-6529-7605, Boksem, M. ORCID: https://orcid.org/0000-0002-9370-6007, Casado‐Aranda, L. A. ORCID: https://orcid.org/0000-0002-2725-492X, García‐Madariaga, J. ORCID: https://orcid.org/0000-0002-9073-0482, Gier‐Reinartz, N. R. ORCID: https://orcid.org/0000-0003-0873-7747, Guerreiro, J. ORCID: https://orcid.org/0000-0001-6286-1437, Loureiro, S. ORCID: https://orcid.org/0000-0001-8362-4430, Kakaria, S. ORCID: https://orcid.org/0000-0003-3721-8102, Smidts, A. ORCID: https://orcid.org/0000-0002-6699-1172 and Wedel, M. ORCID: https://orcid.org/0000-0002-1244-4923 (2025) How to conduct valuable marketing research with neurophysiological tools. Psychology & Marketing. ISSN 1520-6793 doi: 10.1002/mar.70002

2024

Kakaria, S. ORCID: https://orcid.org/0000-0003-3721-8102, Simonetti, A. and Bigne, E. (2024) Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory. Electronic Commerce Research, 24 (4). pp. 2469-2497. ISSN 1572-9362 doi: 10.1007/S10660-022-09665-2

2023

Kakaria, S. ORCID: https://orcid.org/0000-0003-3721-8102, Saffari, F., Ramsøy, T. Z. and Bigné, E. (2023) Cognitive load during planned and unplanned virtual shopping: evidence from a neurophysiological perspective. International Journal of Information Management, 72. 102667. ISSN 0268-4012 doi: 10.1016/j.ijinfomgt.2023.102667

2022

Kakaria, S. ORCID: https://orcid.org/0000-0003-3721-8102, Bigné, E., Catrambone, V. and Valenza, G. (2022) Heart rate variability in marketing research: a systematic review and methodological perspectives. Psychology & Marketing, 40 (1). pp. 190-208. ISSN 1520-6793 doi: 10.1002/MAR.21734