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Items where Division is "Marketing and Reputation" and Year is 2002

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Jump to: C | F | K | L | M | P | S
Number of items: 17.

C

Clark, M., McDonald, M. and Smith, B., (2002) Achieving excellence in customer relationship management. Report. Henley Centre for Customer Management

Collinge, B. (2002) Slovak search engines. Slavic & East European Information Resources, 3 (4). pp. 89-95. ISSN 1522-9041 doi: https://doi.org/10.1300/J167v03n04_10

F

Foreman, S. (2002) Business-to-business marketing. Henley Manager Update, 13 (3). ISSN 1745-7866

Foreman, S. (2002) Corporate identity, theatre and pricing. Henley Manager Update, 14 (1). pp. 12-22. ISSN 1745-7866

Foreman, S. (2002) Customers: hopelessly devoted to you! Henley Manager Update, 13 (4). pp. 11-20. ISSN 1745-7866

K

Kähler, J. and Sargeant, A. (2002) The size effect in the administration costs of charities. The European Accounting Review, 11 (2). pp. 215-243. ISSN 1468-4497 doi: https://doi.org/10.1080/0963818022000006870

L

Lee, S. (2002) From marketing products to fundraising for causes. In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

Lindgreen, A., Palmer, R., Vanhamme, J. and Beverland, M. (2002) Finding and choosing a supervisor. The Marketing Review, 3 (2). pp. 147-166. ISSN 1472-1384 doi: https://doi.org/10.1362/146934702763487243

M

MacMillan, K., Money, K. and Downing, S. (2002) United Kingdom: best and worst corporate reputations — nominations by the general public. Corporate Reputation Review, 2002 (4). pp. 374-384. ISSN 1479-1889 doi: https://doi.org/10.1057/palgrave.crr.1540158

P

Palmer, R. (2002) Managerial understanding of contemporary industrial marketing issues. Qualitative Market Research: An International Journal, 5 (2). pp. 135-143. ISSN 1352-2752 doi: https://doi.org/10.1108/13522750210423841

Palmer, R. (2002) There’s no business like e-business. Qualitative Market Research: An International Journal, 5 (4). pp. 261-267. ISSN 1352-2752 doi: https://doi.org/10.1108/13522750210443218 (special issue 'Business intelligence and e-marketing workshop, IBM Warwick 2001')

Palmer, R. and Brookes, R. (2002) Incremental innovation: a case study analysis. Journal of Database Marketing & Customer Strategy Management, 10 (1). pp. 71-83. ISSN 1741-2447 doi: https://doi.org/10.1057/palgrave.jdm.3240095

S

Sargeant, A. (2002) What turns donors on? What turns them off? In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice. Journal of Marketing Management, 18 (9-10). pp. 953-970. ISSN 1472-1376 doi: https://doi.org/10.1362/0267257012930394

Sargeant, A. and Lee, S. (2002) Improving public trust in the voluntary sector: an empirical analysis. International Journal of Nonprofit and Voluntary Sector Marketing, 7 (1). pp. 68-83. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.168

Sargeant, A. and Lee, S. (2002) Individual and contextual antecedents of donor trust in the voluntary sector. Journal of Marketing Management, 18 (7-8). pp. 779-802. ISSN 1472-1376 doi: https://doi.org/10.1362/0267257022780679

Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit & Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1540-6997 doi: https://doi.org/10.1300/J054v10n02_03

This list was generated on Wed Dec 7 15:18:38 2022 UTC.

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