Items where Division is "Marketing and Reputation" and Year is 2003
Number of items: 11. Berthon, P., Nairn, A. and Money, A. (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 2. pp. 55-66.
Borg, I. and Hillenbrand, C. Brookes, R. and Palmer, R. (2003) The new global marketing reality. Palgrave Macmillan, Basingstoke, pp320. ISBN 9781403905208 Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2003) Assessing the role of e-marketing in contemporary marketing practice. Journal of Marketing Management, 19 (7). pp. 857-881. ISSN 1472-1376 Lee, S. (2003) Benchmarking charity fundraising costs: a new UK initiative. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1). pp. 5-11. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.197 Lee, S. (2003) The regulation of fundraising: in search of the ‘public good’ or an intractable problem of vested interest? International Journal of Nonprofit and Voluntary Sector Marketing, 8 (4). pp. 307-314. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.221 Lemke, F., Goffin, K. and Szwejczewski, M. (2003) Investigating the meaning of supplier-manufacturer partnerships: an exploratory study. International Journal of Physical Distribution & Logistics Management, 33 (1). pp. 12-35. ISSN 0960-0035 doi: https://doi.org/10.1108/09600030310460981 McCalla, R. (2003) Getting results from online surveys: reflections on a personal journey. Electronic Journal of Business Research Methods, 2 (1). pp. 54-62. ISSN 1477-7029 McCalla, R., Ezingeard, J.-N. and Money, K. (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6 (2). ISSN 1566-6379 Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: a US/UK comparison. Interactive Marketing, 4 (4). pp. 330-342. ISSN 1746-0174 doi: https://doi.org/10.1057/palgrave.im.4340201 Sargeant, A. and Lee, S. (2003) Towards a model of donor trust: implications for HE fundraising practice in the UK. The CASE International Journal of Educational Advancement, 3 (3). pp. 213-225. ISSN 1467-3657 |
