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Items where Division is "Marketing and Reputation" and Year is 2003

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Number of items: 11.

B

Berthon, P., Nairn, A. and Money, A. (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 2. pp. 55-66.

Borg, I. and Hillenbrand, C. (2003) Prognosen als Methode zur Reduktion der Offensichtlichkeit von Umfragebefunden: Ein Pilotexperiment. ZUMA-Nachrichten, 52 (27). pp. 7-19.

Brookes, R. and Palmer, R. (2003) The new global marketing reality. Palgrave Macmillan, Basingstoke, pp320. ISBN 9781403905208

Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2003) Assessing the role of e-marketing in contemporary marketing practice. Journal of Marketing Management, 19 (7). pp. 857-881. ISSN 1472-1376

L

Lee, S. (2003) Benchmarking charity fundraising costs: a new UK initiative. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1). pp. 5-11. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.197

Lee, S. (2003) The regulation of fundraising: in search of the ‘public good’ or an intractable problem of vested interest? International Journal of Nonprofit and Voluntary Sector Marketing, 8 (4). pp. 307-314. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.221

Lemke, F., Goffin, K. and Szwejczewski, M. (2003) Investigating the meaning of supplier-manufacturer partnerships: an exploratory study. International Journal of Physical Distribution & Logistics Management, 33 (1). pp. 12-35. ISSN 0960-0035 doi: https://doi.org/10.1108/09600030310460981

M

McCalla, R. (2003) Getting results from online surveys: reflections on a personal journey. Electronic Journal of Business Research Methods, 2 (1). pp. 54-62. ISSN 1477-7029

McCalla, R., Ezingeard, J.-N. and Money, K. (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6 (2). ISSN 1566-6379

S

Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: a US/UK comparison. Interactive Marketing, 4 (4). pp. 330-342. ISSN 1746-0174 doi: https://doi.org/10.1057/palgrave.im.4340201

Sargeant, A. and Lee, S. (2003) Towards a model of donor trust: implications for HE fundraising practice in the UK. The CASE International Journal of Educational Advancement, 3 (3). pp. 213-225. ISSN 1467-3657

This list was generated on Tue Dec 6 11:15:49 2022 UTC.

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