Brady, M. and Palmer, R. (2004) What are they doing? A study of contemporary marketing practice in Ireland. Irish Journal of Management, 25 (1). pp. 125-136. ISSN 1649-248X

Brewster, C. ORCID: https://orcid.org/0000-0001-5314-1518, Mayrhofer, W. and Morley, M., eds. (2004) HRM in Europe: evidence of convergence? Butterworth-Heinemann, Oxford, pp496. ISBN 9780750647175

Christodoulides, G. and de Chernatony, L. (2004) Dimensionalising on- and off-line brands' composite equity. Journal of Product & Brand Management, 13 (3). pp. 168-179. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420410538069

Clark, M. K., Smith, B. D. and McDonald, M. H. B., (2004) Understanding the devil: uncovering the detail of how effective CRM is implemented. Report. Henley Centre for Customer Management

Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.

Lages, L.F. and Lages, C. (2004) The STEP scale: a measure of short-term export performance improvement. Journal of International Marketing, 12 (1). pp. 36-56. ISSN 1069-031X doi: https://doi.org/10.1509/jimk.12.1.36.25647

Lindgreen, A., Palmer, R. and Vanhamme, J. (2004) Contemporary marketing practice: theoretical propositions and practical implications. Marketing Intelligence and Planning, 22 (6). pp. 673-692. ISSN 0263-4503 doi: https://doi.org/10.1108/02634500410559051

MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2004) Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility. Journal of General Management, 30 (2). pp. 15-42. ISSN 0306-3070

Mouncey, P. and Clark, M., (2004) Data: the weakest link or the core strength in CRM strategy. Report. Henley Centre for Customer Management

Palmer, R. and Millier, P. (2004) Segmentation: identification, intuition, and implementation. Industrial Marketing Management, 33 (8). pp. 779-785. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2003.10.007

Sargeant, A. and Lee, S. (2004) Donor trust and relationship commitment in the U.K. charity sector: the impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33 (2). pp. 185-202. ISSN 1552-7395 doi: https://doi.org/10.1177/0899764004263321

Sargeant, A. and Lee, S. (2004) Trust and relationship commitment in the United Kingdom voluntary sector: determinants of donor behavior. Psychology & Marketing, 21 (8). pp. 613-635. ISSN 1520-6793 doi: https://doi.org/10.1002/mar.20021

de Chernatony, L. and Christodoulides, G. (2004) Taking the brand promise online: challenges and opportunities. Interactive Marketing, 5 (3). pp. 238-251. ISSN 1746-0174 doi: https://doi.org/10.1057/palgrave.im.4340241

de Chernatony, L., Harris, F. J. and Christodoulides, G. (2004) Developing a brand performance measure for financial services brands. The Service Industries Journal, 24 (2). pp. 15-33. ISSN 1743-9507 doi: https://doi.org/10.1080/02642060412331301232