Items where Division is "Marketing and Reputation" and Year is 2007
Number of items: 8. CCanhoto, A. (2007) Ontology-based interpretation and validation of mined knowledge: normative and cognitive factors in data mining. In: Nigro, H.O., Cisaro, S.E.G. and Xodo, D.H. (eds.) Data mining with ontologies: implementations, findings, and frameworks. IGI Global, Hershey, PA, pp. 84-105. ISBN 9781599046181 Canhoto, A. and Backhouse, J. (2007) Profiling under conditions of ambiguity: an application in the financial services industry. Journal of Retailing and Consumer Services, 14 (6). pp. 408-419. ISSN 0969-6989 doi: https://doi.org/10.1016/j.jretconser.2007.02.006 (special issue 'Data Mining Applications in Retailing and Consumer Services') GGarforth, C., Phillips, C. and Bhatia-Panthaki, S., eds. (2007) DSA 2006 annual conference: The private sector, poverty reduction and international development. Journal of International Development (special issue), 19 (6). Wiley. JJames, D. (2007) Guilty through association: brand association transfer to brand alliance. In: Gopalakrishnan, P.S. (ed.) Brand alliances: new models of networking. ICFAI University Press, pp. 41-65. ISBN 9788131408452 PPalmer, R., Cockton, J. and Cooper, G. (2007) Managing marketing: marketing success through good management practice. Elsevier, Oxford, pp392. ISBN 9780750668989 Palmer, R. (2007) The transaction-relational continuum: conceptually elegant but empirically denied. Journal of Business and Industrial Marketing, 22 (7). pp. 439-451. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620710828827 Phillips, C. and Bhatia-Panthaki, S. (2007) Enterprise development in Zambia: reflections on the missing middle. Journal of International Development, 19 (6). pp. 793-804. ISSN 1099-1328 doi: https://doi.org/10.1002/jid.1402 SStride, H. and Lee, S. (2007) No Logo? No way. Branding in the non-profit sector. Journal of Marketing Management, 23 (1-2). pp. 107-122. ISSN 1472-1376 doi: https://doi.org/10.1362/026725707X178585 |