Number of items: 31.
Bailey, C., Baines, P. R., Wilson, H. and Clark, M.
(2009)
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough.
Journal of Marketing Management, 25 (3 & 4).
pp. 227-252.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725709X429737
Bryan, A., Harrington, T. and Clark, M.,
(2009)
Best practices in customer relationship management in the B2G market.
Report.
Henley Centre for Customer Management
Canhoto, A. I.
(2009)
Methodological issues of researching meaning in organisations.
In: EURAM 2009, 11-14 May, Liverpool, UK.
Canhoto, A. I.
(2009)
Safeguarding customer information: the role of staff.
Journal of Consumer Marketing, 26 (7).
pp. 487-495.
ISSN 0736-3761
doi: https://doi.org/10.1108/07363760911001547
Canhoto, A. I.
(2009)
A behavioural approach to study meaning in organisations.
In: 11th ICISO (IFIP WG8.1 Working Conference): Information systems in the changing era: theory & practice, 11-12 Apr 2009, Beijing, China.
Christodoulides, G.
(2009)
Branding in the post-internet era.
Marketing Theory, 9 (1).
pp. 141-144.
ISSN 1741-301X
doi: https://doi.org/10.1177/147059310810007
Christodoulides, G., Michaelidou, N. and Li, C.H.
(2009)
Measuring perceived brand luxury: an evaluation of the BLI scale.
Journal of Brand Management, 16 (5/6).
pp. 395-405.
ISSN 1479-1803
doi: https://doi.org/10.1057/bm.2008.49
Dibb, S. and Simkin, L.
(2009)
Bridging the segmentation theory/practice divide.
Journal of Marketing Management, 25 (3/4).
pp. 219-225.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725709X429728
Dibb, S. and Simkin, L.
(2009)
Implementation rules to bridge the theory/practice divide in market segmentation.
Journal of Marketing Management, 25 (3/4).
pp. 375-396.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725709X429809
Dibley, A. and Clark, M.,
(2009)
Best practice in managing relationships with outsource partners: an outsource supplier and client perspective.
Report.
Henley Centre for Customer Management
Ekinci, Y. and Dawes, P. L.
(2009)
Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction.
The Service Industries Journal, 29 (4).
pp. 503-521.
ISSN 0264-2069
doi: https://doi.org/10.1080/02642060802283113
Hair, N., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Clark, M.
(2009)
Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience.
Journal of Customer Behaviour, 8 (1).
pp. 51-65.
doi: https://doi.org/10.1362/147539209X414380
Hair, N., Yenicioglu, B. and Clark, M.,
(2009)
The commercialisation of social media.
Report.
Henley Centre for Customer Management
Hang, H.
(2009)
The emergence of international retailing in China: pre-conditions and contexts.
VDM Verlag, Saarbrucken, pp356.
ISBN 9783639194876
Hang, H. and Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499
(2009)
Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005).
Business History, 51 (3).
pp. 383-400.
ISSN 1743-7938
doi: https://doi.org/10.1080/00076790902843940
Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Money, K.
(2009)
Segmenting stakeholders in terms of corporate responsibility: implications for reputation management.
Australasian Marketing Journal, 17 (2).
pp. 99-105.
ISSN 1441-3582
doi: https://doi.org/10.1016/j.ausmj.2009.05.004
LeMeunier-Fitzhugh, K., LeMeunier-Fitzhugh, L., Palmer, R. and Wilson, H.
(2009)
A sales perspective on service dominant logic.
In: AMS Annual Conference, 20-23 May 2009, Baltimore, MD.
(Unpublished)
Leek, S. and Christodoulides, G.
(2009)
Next generation mobile marketing: how young consumers react to Bluetooth-enabled advertising.
Journal of Advertising Research, 49 (1).
pp. 44-53.
ISSN 0021-8499
doi: https://doi.org/10.2501/S0021849909090059
Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T.
(2009)
High-tech, innovative products: identifying and meeting business customers' value needs.
Journal of Business and Industrial Marketing, 24 (3-4).
pp. 182-197.
ISSN 0885-8624
doi: https://doi.org/10.1108/08858620910939732
Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M.
(2009)
Do different marketing practices require different leadership styles? An exploratory study.
Journal of Business and Industrial Marketing, 24 (1).
pp. 14-26.
ISSN 0885-8624
doi: https://doi.org/10.1108/08858620910923667
Money, K. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2009)
Exploring characteristics of BRB partnerships that can bring societal benefits.
In: Society for Business Ethics Annual Meeting, 6-9 Aug 2009, Chicago, IL.
(Unpublished)
Money, K., Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Da Camara, N.
(2009)
Putting positive psychology to work in organisations.
Journal of General Management, 34 (3).
pp. 21-36.
ISSN 0306-3070
doi: https://doi.org/10.1177/030630700903400302
Palmer, R. and Silva, J.
(2009)
Relationship hierarchy of effects: understanding key relationship variables.
In: IMP Conference: handling plurality of relationship forms in networks: from clans to clubs, from cliques to communities: theoretical and managerial perspectives, 3-5 Sep 2009, Marseilles.
(Unpublished)
Palmer, R., Hair, N. and Clark, M.,
(2009)
Co-creation and the customer experience.
Report.
Henley Centre for Customer Management
Palmer, R. and Wilson, H.
(2009)
An exploratory case study analysis of contemporary marketing practices.
Journal of Strategic Marketing, 17 (2).
pp. 169-187.
ISSN 1466-4488
doi: https://doi.org/10.1080/09652540902879300
Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Clark, M. and Hair, N.,
(2009)
The key influences upon a positive online customer experience.
Report.
Henley Centre for Customer Management
Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Money, K.
(2009)
Corporate identity and the missing link to corporate reputation.
In: Global brand conference: branding and society, 1-3 Sep 2009, Cambridge, UK.
(Unpublished)
Varman, R. and Belk, R. W.
(2009)
Nationalism and ideology in an anticonsumption movement.
Journal of Consumer Research, 36 (4).
pp. 686-700.
ISSN 1474-6085
doi: https://doi.org/10.1086/600486
Varman, R. and Costa, J. A.
(2009)
Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars.
Journal of Retailing, 85 (4).
pp. 453-467.
ISSN 0022-4359
doi: https://doi.org/10.1016/j.jretai.2009.04.006
Varman, R. and Saha, B.
(2009)
Disciplining the discipline: understanding postcolonial epistemic ideology in marketing.
Journal of Marketing Management, 25 (7-8).
pp. 811-824.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725709X471640
de Chernatony, L., Veloutsou, C., Christodoulides, G. and Cottam, S.
(2009)
Introduction: special issue on advances in brand management.
Journal of Business Research, 62 (3).
pp. 289-290.
ISSN 0148-2963
This list was generated on Sat Nov 23 14:21:23 2024 UTC.