Items where Division is "Marketing and Reputation" and Year is 2010
Number of items: 6. ArticleChristodoulides, G. and de Chernatony , L. (2010) Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52 (1). pp. 43-66. ISSN 1470-7853 doi: https://doi.org/10.2501/S1470785310201053 Ginn, J., Stone, M. and Ekinci, Y. (2010) Customer retention management in the recession. Journal of Direct, Data and Digital Marketing Practice, 12 (2). pp. 115-127. ISSN 1746-0166 doi: https://doi.org/10.1057/dddmp.2010.27 Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963 Book or Report SectionPalmer, R. (2010) Managing marketing performance. In: Ross, D. (ed.) Fast track to success: managing people and performance. Pearson education, UK. ISBN 9780273732884 Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682 BookChristodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682 |
