Article

Christodoulides, G. and de Chernatony , L. (2010) Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52 (1). pp. 43-66. ISSN 1470-7853 doi: https://doi.org/10.2501/S1470785310201053

Ginn, J., Stone, M. and Ekinci, Y. (2010) Customer retention management in the recession. Journal of Direct, Data and Digital Marketing Practice, 12 (2). pp. 115-127. ISSN 1746-0166 doi: https://doi.org/10.1057/dddmp.2010.27

Hair, N., Clark, M. and Shapiro, M. (2010) Toward a classification system of relational activity in consumer electronic communities: the moderators' tale. Journal of Relationship Marketing, 9 (1). pp. 54-65. ISSN 1533-2675 doi: https://doi.org/10.1080/15332660903552238

Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963

Money, K., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803 doi: https://doi.org/10.1057/bm.2010.31

Money, K. G., Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098, Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2010.02.015

Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Hair, N. and Clark, M. (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370 doi: https://doi.org/10.1111/j.1468-2370.2010.00280.x

Book or Report Section

Palmer, R. (2010) Managing marketing performance. In: Ross, D. (ed.) Fast track to success: managing people and performance. Pearson education, UK. ISBN 9780273732884

Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682

Conference or Workshop Item

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector. In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.

Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Money, K. G. (2010) Building trust and positive intent among customers and employees through corporate responsibility. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada.

Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098, Money, K. G. and Pavelin, S. (2010) Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada .

Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) From approaches to life to approaches to work – applying positive psychology principles to shed new light on employee well-being and commitment. In: The British Psychological Society Annual Conference 2010, 14-16 Apr 2010, Stratford-upon-Avon, UK.

Yang, J. ORCID: https://orcid.org/0000-0002-2394-3058 and Kakabadse, N. ORCID: https://orcid.org/0000-0002-9517-8279 (2010) Global financial crisis: implications for Chinese corporate governance. In: British Academy of Management Conference, 14 - 16 September 2010, University of Sheffield.

Book

Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682