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Items where Division is "Marketing and Reputation" and Year is 2010

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Number of items: 16.

Article

Christodoulides, G. and de Chernatony , L. (2010) Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52 (1). pp. 43-66. ISSN 1470-7853 doi: https://doi.org/10.2501/S1470785310201053

Ginn, J., Stone, M. and Ekinci, Y. (2010) Customer retention management in the recession. Journal of Direct, Data and Digital Marketing Practice, 12 (2). pp. 115-127. ISSN 1746-0166 doi: https://doi.org/10.1057/dddmp.2010.27

Hair, N., Clark, M. and Shapiro, M. (2010) Toward a classification system of relational activity in consumer electronic communities: the moderators' tale. Journal of Relationship Marketing, 9 (1). pp. 54-65. ISSN 1533-2675 doi: https://doi.org/10.1080/15332660903552238

Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963

Money, K., Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803 doi: https://doi.org/10.1057/bm.2010.31

Money, K. G., Hillenbrand, C., Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2010.02.015

Rose, S., Hair, N. and Clark, M. (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370 doi: https://doi.org/10.1111/j.1468-2370.2010.00280.x

Book or Report Section

Palmer, R. (2010) Managing marketing performance. In: Ross, D. (ed.) Fast track to success: managing people and performance. Pearson education, UK. ISBN 9780273732884

Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682

Conference or Workshop Item

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. (2010) The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. (2010) The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector. In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.

Hillenbrand, C. and Money, K. G. (2010) Building trust and positive intent among customers and employees through corporate responsibility. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada.

Hillenbrand, C., Money, K. G. and Pavelin, S. (2010) Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada .

Money, K. G. and Hillenbrand, C. (2010) From approaches to life to approaches to work – applying positive psychology principles to shed new light on employee well-being and commitment. In: The British Psychological Society Annual Conference 2010, 14-16 Apr 2010, Stratford-upon-Avon, UK.

Yang, J. and Kakabadse, N. (2010) Global financial crisis: implications for Chinese corporate governance. In: British Academy of Management Conference, 14 - 16 September 2010, University of Sheffield.

Book

Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682

This list was generated on Thu Feb 9 02:45:42 2023 UTC.

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