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Advertising's new audiences

Millan, E. S. and Mittal, B. (2010) Advertising's new audiences. Journal of Advertising, 39 (3). pp. 81-98. ISSN 0091-3367

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To link to this article DOI: 10.2753/joa0091-3367390300


Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:25177
Uncontrolled Keywords:humor; determinants; antecedents; criticism; attitudes
Publisher:American Academy of Advertising

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