Accessibility navigation


Advertising's new audiences

Millan, E. S. ORCID: https://orcid.org/0000-0002-2421-2855 and Mittal, B. (2010) Advertising's new audiences. Journal of Advertising, 39 (3). pp. 81-98. ISSN 0091-3367

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.2753/joa0091-3367390300


Item Type:Article
Refereed:Yes
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:25177
Uncontrolled Keywords:humor; determinants; antecedents; criticism; attitudes
Publisher:American Academy of Advertising

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation