Advertising's new audiences

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Millan, E. S. and Mittal, B. (2010) Advertising's new audiences. Journal of Advertising, 39 (3). pp. 81-98. ISSN 0091-3367

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To link to this article DOI: 10.2753/joa0091-3367390300

Item Type:	Article
Refereed:	Yes
Divisions:	Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:	25177
Uncontrolled Keywords:	humor; determinants; antecedents; criticism; attitudes
Publisher:	American Academy of Advertising

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