Accessibility navigation


Communicating corporate social responsibility: empty promises or smart strategy?

Brunner, C., Esch, F.-R. and Kinscher, N. (2012) Communicating corporate social responsibility: empty promises or smart strategy? In: Eisend, M., Langner, T. and Okazaki, S. (eds.) Advances in advertising research III. 9783834942913. Springer Gabler, Wiesbaden, pp. 105-117.

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Official URL: http://link.springer.com/chapter/10.1007/978-3-834...


Item Type:Book or Report Section
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:33206
Uncontrolled Keywords:Corporate Social Responsibility, Branding, Signaling-Theory, CSR-Buffer, Crisis
Publisher:Springer Gabler

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation