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Customer Tuchpoins marken- und kundenspezifisch managen

Esch, F.-R., Brunner, C., Gawlowski, D., Knörle, C. and Krieger, K. (2010) Customer Tuchpoins marken- und kundenspezifisch managen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1862-5991

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To link to this item DOI: 10.1007/s11621-010-0039-0


Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:33207
Uncontrolled Keywords:Branding, Customer Touch Points, Buying Cycle, Integrated Marketing Communications, Brand Experience
Additional Information:"Managing customer touch points for individual brands and customers"
Publisher:Springer

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