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Buzz-words in business and management studies

Casson, M. and Della Giusta, M. (2014) Buzz-words in business and management studies. In: Chell, E. and Karatas-ozkan, M. (eds.) Handbook of Research on Small Business and Entrepreneurship. Edward Elgar, Cheltenham, pp. 38-53. ISBN 9781849809238

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The paper presents a theory of the use of buzz-words in academic discourse. It uses economic principles to analyse the incentives to innovate new buzz words and to use existing buzz-words promoted by other people. It argues that the lack of a credible dominant intellectual elite in business studies, combined with the rapid growth of academic employment in business schools, has stimulated an inefficient proliferation of buzz-words in management studies. It argues that this proliferatilon of buzz-words is in danger of bringing the field of study into disrepute.

Item Type:Book or Report Section
Divisions:Faculty of Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
ID Code:35468
Publisher:Edward Elgar

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