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Self-construals, Symbolic and Hedonic Preferences, and Actual Purchase Behavior

Millan, E. and Reynolds, J. (2014) Self-construals, Symbolic and Hedonic Preferences, and Actual Purchase Behavior. Journal of Retailing and Consumer Services, 21 (4). pp. 550-560. ISSN 0969-6989

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To link to this item DOI: 10.1016/j.jretconser.2014.03.012

Abstract/Summary

The study explores the influence of the independent and interdependent self-construals on actual purchase behavior and the mediating role of consumer preferences for symbolic and hedonic meanings. Data were collected through a survey of about 1,000 respondents. Results indicate that independent consumers draw on the self/hedonic- and status-symbolic resources of clothing in the construction and expression of their identities. Regarding the interdependent consumers, they show no interest in clothing affiliation and status symbolism. The degree of preference for status-symbolic meaning mediates all effects of the independent and interdependent self-construals on actual purchase behavior; self-expressive/hedonic preferences mediate two of the three effects of the independent self on actual purchase behavior when accounting for suppression effects, whereas the expected mediation of preference for affiliation meaning is not supported.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:38122
Publisher:Elsevier

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