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Strategy Method (and payment cards)

Brañas-Garza, P. and Georgantzis, N. (2015) Strategy Method (and payment cards). In: Real World Decision Making: An Encyclopedia of Behavioral Economics. Greenwood, pp. 421-422. ISBN 9781440828157

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Abstract/Summary

Payment cards are a useful device to measure subjects’ preferences for a good and especially their willingness to pay for it. Together with some other similar elicitation methods, payment cards are especially appropriate for both hypothetical and incentive-compatible valuations of a good; a property which has prompted many researchers to use them in studies comparing stated and revealed valuations. The Strategy Method (hereafter SM) is a method based on a similar principle as that of payment cards, but is aimed at eliciting a subject’s full profile of responses to each of the strategies available to the rival(s).

Item Type:Book or Report Section
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:41335
Publisher:Greenwood

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