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Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources

Stefani, G., Cavicchi, A., Romano, D. and Lobb, A. E. (2008) Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources. Agribusiness, 24 (4). pp. 523-537. ISSN 0742-4477

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To link to this item DOI: 10.1002/agr.20177

Abstract/Summary

The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. (C) 2008 Wiley Periodicals, Inc.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development
ID Code:9211
Uncontrolled Keywords:SOCIAL TRUST, PLANNED BEHAVIOR

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