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Do consumers really care? An economic analysis of consumer attitudes towards food produced using prohibited production methods

Balcombe, K., Bradley, D. and Fraser, I. (2020) Do consumers really care? An economic analysis of consumer attitudes towards food produced using prohibited production methods. Journal of Agricultural Economics. ISSN 1477-9552

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To link to this item DOI: 10.1111/1477-9552.12410

Abstract/Summary

Consumer preferences for food produced using currently prohibited production methods matter, especially in relation to potential trade deals. We conduct four discrete choice experiments examining UK consumer ttitudes for food produced using several agricultural production methods currently prohibited in the UK, including chlorine washed chicken. Our results reveal negative preferences for these forms of agricultural production methods whereas EU food safety standards are highly valued. Willingness-to-pay estimates indicate that the positive values for food safety are frequently greater than the negative values placed on prohibited food production methods. Similarly, UK country of origin was highly valued but organic production was less valued. We discuss the implications of these results and, more generally, the use of stated preference estimates in economic modelling underpinning trade negotiations.

Item Type:Article
Refereed:Yes
Divisions:Faculty of Life Sciences > School of Agriculture, Policy and Development > Economic and Social Sciences Division > Food Economics and Marketing (FEM)
ID Code:93756
Publisher:Wiley

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