Article

Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938 doi: 10.1080/00076790902844039

Jones, G. and Miskell, P. (2007) Acquisitions and firm growth: creating Unilever's ice cream and tea business. Business History, 49 (1). pp. 8-28. ISSN 1743-7938 doi: 10.1080/00076790601062974

Miskell, P. (2006) “Selling America to the world”? The rise and fall of an international film distributor in its largest foreign market: United Artists in Britain, 1927–1947. Enterprise and Society, 7 (4). pp. 740-776. ISSN 1467-2235 doi: 10.1093/es/khl040

Jones, G. and Miskell, P. (2005) European integration and corporate restructuring: the strategy of Unilever, c.1957–c.1990. Economic History Review, 58 (1). pp. 113-139. ISSN 1468-0289 doi: 10.1111/j.1468-0289.2005.00300.x

Miskell, P. (2005) Seduced by the silver screen: film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47 (3). pp. 433-448. ISSN 1743-7938 doi: 10.1080/00076790500056085 (special issue 'The business of dependency: governments, firms and the consumption of addictive products' )

Miskell, P. (2004) Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78 (1). pp. 29-60.

Book or Report Section

Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L., Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938

Miskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936

Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009

Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In: Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254

Miskell, P. (2004) Historians and film. In: Lambert, P. and Schofield, P. (eds.) Making history: an introduction to the history and practices of a discipline. Routledge, London, pp. 245-256. ISBN 9780415242554

Report

Ivory, C., Miskell, P., Shipton, H., White, A. and Neely, A. (2007) The future of business school faculty. Report. Advanced Institute of Management Research, London. pp24. ISBN 9781906087050

Book

Miskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782