Number of items: 5.
Godley, A. and Hang, H.
(2012)
Globalisation and the evolution of international retailing: a comment on Alexander's 'British overseas retailing, 1900-1960'.
Business History, 54 (4).
pp. 529-541.
ISSN 1743-7938
doi: 10.1080/00076791.2011.631125
Hang, H. and Auty, S.
(2011)
Children playing branded video games: The impact of interactivity on product placement effectiveness.
Journal of Consumer Psychology, 21 (1).
pp. 65-72.
ISSN 1057-7408
doi: 10.1016/j.jcps.2010.09.004
Hang, H. and Godley, A.
(2009)
Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005).
Business History, 51 (3).
pp. 383-400.
ISSN 1743-7938
doi: 10.1080/00076790902843940
Hang, H.
(2009)
The emergence of international retailing in China: pre-conditions and contexts.
VDM Verlag, Saarbrucken, pp356.
ISBN 9783639194876
Godley, A. and Hang, H.
(2008)
Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005).
Henley Business School Discussion Paper in Management. 2008/066.
Discussion Paper.
Henley Business School, Reading.
pp47.
This list was generated on Tue Jun 18 20:33:26 2013 BST.