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Items where Author is "Simkin, Professor Lyndon"

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Number of items: 15.

Article

Ekinci, Y., Japutra, A. and Simkin, L. (2018) Tie the knot: building stronger consumers’ attachment toward a brand. Journal of Strategic Marketing, 26 (3). pp. 223-240. ISSN 1466-4488 doi: https://doi.org/10.1080/0965254X.2016.1195862

Japutra, A., Ekinci, Y. and Simkin, L. (2017) Self-congruence, brand attachment and compulsive buying. Journal of Business Research. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2017.08.024 (In Press)

Daukseviciute, I. and Simkin, L. (2016) Optimising relationship marketing programmes: a holistic approach. Journal of Strategic Marketing, 24 (6). pp. 500-518. ISSN 1466-4488 doi: https://doi.org/10.1080/0965254X.2015.1063681

Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5). p. 777. ISSN 1470-7853 doi: https://doi.org/10.2501/IJMR-2015-063

Nguyen, B., Chang, K. and Simkin, L. (2014) Customer engagement planning emerging from the “individualist-collectivist”-framework: an empirical examination in China and UK. Marketing Intelligence & Planning, 32 (1). pp. 41-65. ISSN 0263-4503 doi: https://doi.org/10.1108/MIP-11-2012-0130

Japutra, A., Ekinci, Y. and Simkin, L. (2014) Exploring brand attachment, its determinants and outcomes. Journal of Strategic Marketing, 22 (7). pp. 616-630. ISSN 0965-254X doi: https://doi.org/10.1080/0965254X.2014.914062

Japutra, A., Ekinci, Y., Simkin, L. and Nguyen, B. (2014) The dark side of brand attachment: a conceptual framework of brand attachment's detrimental outcomes. The Marketing Review, 14 (3). pp. 245-264. ISSN 1472-1384 doi: https://doi.org/10.1362/146934714X14024779061875

Nguyen, B. and Simkin, L. (2013) The dark side of CRM: advantaged and disadvantaged customers. Journal of Consumer Marketing, 30 (1). pp. 17-30. ISSN 0736-3761 doi: https://doi.org/10.1108/07363761311290812

Nguyen, B. and Simkin, L. (2012) Fairness quality: the role of fairness in a social and ethically oriented marketing landscape. Marketing Review, 12 (4). pp. 333-344. ISSN 1472-1384 doi: https://doi.org/10.1362/146934712X13469451716556

Dibb, S. and Simkin, L. (2009) Bridging the segmentation theory/practice divide. Journal of Marketing Management, 25 (3/4). pp. 219-225. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X429728

Dibb, S. and Simkin, L. (2009) Implementation rules to bridge the theory/practice divide in market segmentation. Journal of Marketing Management, 25 (3/4). pp. 375-396. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X429809

Simkin, L. (2008) Achieving market segmentation from B2B sectorisation. Journal of Industrial & Business Marketing, 23 (7). pp. 464-474. ISSN 0885-8624 doi: https://doi.org/10.1108/08858620810901220

Dibb, S., Simkin, L. and Wilson, D. (2008) Diagnosing and treating operational and implementation barriers in synoptic marketing planning. Industrial Marketing Management, 37 (5). pp. 539-553. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2007.08.002

Report

Simkin, L., (2013) To boardrooms and sustainability: the changing nature of segmentation. Report. Henley Centre for Customer Management

Conference or Workshop Item

Daukseviciute, I. and Simkin, L. (2015) Critically optimising a relationship marketing programme: the case of a commercial bank. In: AM2015 - The Magic in Marketing, 7-9 July 2015, University of Limerick, Ireland.

This list was generated on Tue Apr 23 10:17:30 2019 UTC.

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