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Rhetorics of possibility and inevitability in commercial drone tradescapes

Jackman, A. ORCID: (2016) Rhetorics of possibility and inevitability in commercial drone tradescapes. Geographica Helvetica, 71 (1). pp. 1-6. ISSN 2194-8798

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To link to this item DOI: 10.5194/gh-71-1-2016


Drones have been posited as the "signature device of the present moment" (Noys, 2014). Whilst research into the proliferation of drones in military and defence spheres is gaining notable momentum, drones in commercial and "civilian" contexts "have remained widely unnoticed in academic research" (Klauser and Pedrozo, 2015:285). Complementing emergent scholarship in this area, this paper seeks to both explore and assert the trade show as a valuable site of (industry and advocacy) community "copresence" (McCann, 2011). Drawing upon empirical data, this paper unpacks the rhetorical framing of the commercial drone in the trade-show environment. In so doing, it explores two dominant rhetorical framings, or "techniques of imagination" (Kinsley, 2012:1559), of the commercial drone: those of possibility and inevitability. Such an analysis seeks to respond to calls advocating further attention to the "making of the drone", prior to its "functioning" (Klauser and Pedrozo, 2015) and end-point applications.

Item Type:Article
Divisions:No Reading authors. Back catalogue items
Science > School of Archaeology, Geography and Environmental Science > Department of Geography and Environmental Science
ID Code:100418
Publisher:Copernicus Publications


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